If you are a blogger, chances are that social media is a frustrating part of the process for you. Maybe it even seems like a bit of an evil monster.
You may like the writing part of blogging more than scheduling Facebook posts. Or maybe you’re a fan of creating graphics, word art, and printables. Or it could be that you just simply cannot get your social media platforms to grow no matter how often you post.
For many months, I was overwhelmed by social media. I shared my posts on Facebook, mentioned my blog on Instagram, and called it good.
My blog traffic suffered.
Even though social media may seem like a monster, it is necessary. It is good. AND it can be fun.
As you think about social media sharing for blog growth, consider these 12 do’s and 12 don’ts of social media.
The 12 Do’s:
- Do be patient.
Give it time. Social media can take a long to grow and succeed. Sharing on social media is not about being a one-hit wonder or hoping for a viral post. It’s about being patient and…
- Do be consistent.
The word schedule can seem so bland, but it’s the key to success on social media. If you do not have some sort of consistency to your social media sharing, your platforms will struggle to grow.
- Do be friendly.
Love on others bloggers and online business owners. Share their posts and give them credit. Tag them in the post, and connect with them through messaging or email.
- Do think before you post.
I once heard someone say to think of every social media post as a mini blog post. This is genius. Think about your purpose in sharing the content before you share it. What’s the purpose? What’s the goal?
- Do always add value.
In thinking about the purpose, determine to always add value to your reader on social media. If they come across your Facebook post, add value by offering them a trick they may have never before. Be useful and helpful.
- Do include a Call To Action.
After you’ve added value to their life in a big or small way, ask them to act on it. This doesn’t always have to be going to your blog or signing up for your email list. It could be asking them to like the post, share a thought, or send it to a friend in need of encouragement.
- Do use a schedule.
Look back at number 2 and consider how simple this would be if you implemented a schedule. You can use a pen and paper, and excel spreadsheet, or a social sharing online scheduler. Whatever you do, start using a schedule today.
Grab the printable list of the 12 Do’s & 12 Don’ts by clicking HERE.
- Do learn from your mistakes.
If something didn’t work in the past, it probably won’t work in the future. Look back on your past social media posts and think about which ones have received great interaction and which ones flopped.
- Do try something new.
Even as you learn from your mistakes, don’t be afraid to try something new. If you’ve never used the Click to Tweet plugin, why not try it? If you’ve thought about creating word art for Facebook, post a quote today and see how it does. Always be willing to step out of your comfort zone and try something new.
10. Do research.
There is so much information about social media sharing and blog growth online. Do a Google search and read a few blog posts. Watch a YouTube video about Facebook scheduling. Take a free online course about growing your social media platforms. Do the research, friend.
- Do include social buttons on your site.
Find some simple, on-brand social media buttons for your blog. Include these in your sidebar, above the fold on your blog (before the point where someone has to scroll to see more), and at the end of your blog posts. Invite people to follow you and to share your blog posts.
- Do invite new followers.
Send a Facebook invite to your current friends inviting them to like your public blog page. Place a P.S. at the end of your email newsletter letting people know your favorite social media platform. Don’t be afraid to invite your subscribers or your friends to follow you.
The 12 Don’ts:
- Don’t over-share.
Try not to over-share on any social media platform. Share 2-4 times a day on Facebook, 4-5 times a day on Twitter, 1-2 times a day on Instagram, and 1-2 times a day on LinkedIn. The only social media platform that doesn’t allow for much over-sharing is Pinterest. Share as much as you want there within the bounds of the rules for individual group boards.
- Don’t use sales language.
Shy away from words like “free”, “bonus” or “limited time offer”. Facebook especially doesn’t like posts that come across as advertisements unless you’re paying for a sponsored advertisement.
- Don’t be a perfectionist.
Try your hardest to throw perfection to the wind and just get started. If you’re focused on being perfect, nothing you do will ever feel good enough. But doing something is better than nothing, so just get started as best you know how today.
- Don’t expect immediate success.
It takes time, y’all. A lot of time. Even with consistency and a schedule and added value, it can still take months or years to grow a consistent following. Be faithful in providing honest value.Celebrate the small social media wins & watch as they add up to big wins! #blogtip #socialmedia Click To Tweet
- Don’t under-estimate social media.
Maybe it seems like your reach on Facebook and your single-digit likes on Instagram aren’t doing much for your blog. That’s a lie that will only grow if you feed it. Don’t under-estimate the power of those single-digit likes. Keep sharing. Keep adding value. Eventually the single-digits turn into consistent traffic.
- Don’t put all of your eggs in one basket.
Don’t focus only on social media. It’s important – very important. But it’s not more important than taking time to write quality content on your blog or building a subscriber community. Share on social media, but don’t allow it to over-shadow other important aspects of blogging.
- Don’t copy someone else.
Don’t copy someone else’s content if you haven’t given credit to them. Also, do not share their image unless you give them credit. Be considerate and add value to other bloggers by giving them proper credit.
- Don’t forget branding.
Carry your brand into your social media sharing. Use consistent colors, wording, and fonts. Write about the same topics on your blog, your Facebook page, and your Instagram account. Always be thinking about your brand.
- Don’t neglect to start a conversation.
Ask questions. Be interested in others. Respond to comments as much as possible.
- Don’t be boring.
You, my friend, have an awesome personality. Share your personality through social media. Share family photos, interesting facts about yourself, and anything that showcases pieces of you and your everyday life.
- Don’t ignore analytics.
Don’t forget to use your analytics to measure the success of your social media sharing. Pinterest, Facebook, and Instagram (if it’s a business account) all have built-in analytics you can evaluate. You can also use Google Analytics to see which social media platforms are sending traffic to your blog.
- Don’t give up.
All in all, don’t give up. Be persistent. Be patient. Give yourself grace to grow and learn and change your tactics. Growth will happen, I promise. But you can’t give up if you want to see the growth happen.
Social media is necessary, my friend. Even if you enjoy the writing or the graphic creation process more, you cannot ignore the importance of sharing on social media.
Keep these 12 do’s and 12 don’ts in mind and watch as your social media traffic consistently grows.
Don’t forget to grab the FREE list of 12 Do’s & 12 Don’ts by clicking HERE.
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