How to Find Your Niche and Passion as a Christian Blogger

It’s an honor to welcome Carmen Brown to the blog today! I’ve had the honor of meeting Carmen in real life after being friends online. She is authentic, bold, and passionate. Her heart’s desire is to see the Kingdom of God grow and expand. Her enthusiasm is contagious, and I’m so excited to bring her words to you today. She regularly blogs at Married By His Grace. Welcome Carmen!

How to Find Your Niche and Passion as a Christian Blogger |

There are so many Christian based blogs that you may never be able to count them all. Its staggering to think of how many bloggers are in the world.

Unfortunately, statistics show that 85% of bloggers fail. And the spirituality niche is within the top 5 topics that people regularly blog about. Can you imagine how many of the 85% that failed were bloggers spreading the gospel through their writing? 

Although I don’t have statistics or reasons about why the numbers are so high, one thing I think can help prevent discouragement is to make sure you are confident in your niche.

Finding your niche is the most essential part of starting a blog.

I recommend not starting a blog until you have a clear niche.

If you do not have a specific niche for your blog, you will be writing all over the place. The downfall of writing without a clear purpose is that you are not exemplifying a passion. Passion about a topic is what will help others with the same passion.  

You must have passion for what you are writing about or sadly it will not work.

It is important that your niche is your passion.

Your passion is what will keep you fully committed to blogging. It will drive you to become an expert in the area if you are not already an expert.

So, what is a niche?

In simple form, your niche is what your blog is about.

What you will be offering your audience.

What your audience will leave your blog wanting more of.

You can’t give everything to everyone but by defining a niche you are able to give the right people exactly what they need. From there, you will gain a following and visitors will return.

You can't give everything to everyone but by defining a niche you can give the right people what they need. #blogger Click To Tweet

Starting a blog is exciting.

A blog is your own. It describes you and shows your passion to the world.

The theme, background, color palette, post titles, and images describe what the reader is about to read.

But what is it that you want them to read once you get their attention with everything else?

Do you want it to be about being a stay-at-home mom?  How you work in ministry? Marriage?  Your savvy money saving tips or about your journey to rebuilding a home?

Whatever the niche may be, is your focal point the same in the end? Is it for the glory of God?

No matter the niche, titling yourself as a Christian Blogger is determined by your end result of each post.  Will your blog result in what God can do?

I have expressed my passion for encouraging others to start a blog for the purpose of His glory. I truly believe we need more bloggers using God as the foundation.

Having God as the center and still writing about your specific passion can be done in many ways.

Ask yourself these questions to find your niche.

1. What is something that you can talk about for hours?

2. How do you spend your free time?

3. What gives you peace?


How to Find Your Niche and Passion as a Christian Blogger |

An Example From My Blog

For me, the answer to these questions is building my home spiritually and creating a place where my husband and children feel peace. I desire for my children to look back years from now and reminisce of how our home served God, how we had bible studies in it as a family, and how we came together in prayer when others were in need. And how they witnessed their parents reading their bibles together in the living room without shame.

If we met in person, you would see that I can talk for hours about wanting to grow as a wife and mother with the Lord as my Teacher. I have passion for marriage. Firsthand, I have witnessed divorce with children is real and destructive but I have also witnessed God bringing a believer out of fear, discouragement, and unforgiveness. I have also witnessed God save children from depression, heartbreak, and traumatic situations from divorce.

As a result, I have a deep desire to encourage women to persevere for the will of God and to wait on the Lord as He restores and reconciles all that was once lost. I desire to spread the word that His favor is upon the brokenhearted who love Him and abide in Him.

Other Examples

For you, it might be blogging about home renovation. Maybe the Lord blessed you with the home of your desires and remodeling it is a passion for you. Possibly the blog is to write about your projects and how it is bringing closeness to your family. Doing this can also grow your blog by writing about DIY projects you have mastered. This could also include doing tutorials to teach others.

For example, a fellow blogger I met recently and just adore is Kristi of Leap of Faith. She is a DIY project blogger. She writes step-by-step tutorials for DIY projects with pictures of her and her children working together (which is so cute by the way). In the midst of it all, she finds a way to give God the glory in the end result of her work.

You don't want to just say you are a #ChristianBlogger. You want to be a representation of it. #shewritestruth Click To Tweet

The categories aren’t what define your niche. Rather, it’s about how you showcase His glory on your blog that makes you able to say you’re a Christian Blogger.

Once you find your niche, start organizing categories. Ideally, you should have 3 – 5 categories.

I have 3 main categories that describe what I like to write about – Faith, Family, Marriage.

For example, if your passion is fitness and you want to blog about getting fit, your categories could be workout plans, eating plans, and healthy habits.

God desires for others to see Him in us.

When serving Him wholeheartedly, it should become natural to make yourself an example of Christ in all that you do – including your blog.

Do you have a clear vision? How about solid answers to the questions above? Spend some time here. Dream. Then, start writing.

Once you find your niche, the possibilities for influence are endless.

Happy Writing!

Carmen Brown is the creator of Married by His Grace blog. She actively writes to women who are desiring to build their home with the word of God. Her passions involve staying connected with her family, drinking an immense amount of coffee daily, and developing content that will help and encourage new Christian Bloggers. You can connect with Carmen on her blog, Instagram, and Pinterest.



12 thoughts on “How to Find Your Niche and Passion as a Christian Blogger

  1. Great advice, Carmen, and Alison!
    I love this idea of blogging about those things that you love to do and talk about all of the time!
    Sure do appreciate both of you~

  2. Thank you Alison and Carmen!

    It’s such a blessing to meet wonderful bloggers like you both!

    Niching down has been quite the journey for me and I’m finally getting settled in that! It’s been a bumpy ride! The beauty of finding my passion has been better content and more lives being touched.

    Praise the Lord!

    1. I believe niching down is one of the hardest – yet most important – things a blogger has to do. To be honest, it’s an ongoing process for me. Thanks for commenting, Lillian!

  3. Great blog! Carmen, I first found you in February and really liked what you wrote, how you encouraged Christian women to join the blogosphere as there is always room for another unique voice. Because of you, I decided to move forward back in February and since then, God has shown me this is where He wants me. So, thank you for your heart in supporting women in ministry. God bless you, sweet sister!

  4. Really loved this and it comes at a really good time for me too. Totally agree with your point about using God as the foundation. Think we “creative types” forget sometimes that there are MANY ways to honor God and point others to him with the many gifts He gave us – like the DIY blogger you mentioned. Doing for Him is way better than just thinking about it. Thanks for the push!

    1. Amen, Kevin! Doing is better than sitting around. Doing is also better than waiting for the “perfect” way to use our gifts. Sometimes we just have to dive in! Thanks for commenting.

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