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There are foundational pieces of every blog.
These pieces are the parts of your blog that you cannot succeed without. It’s tempting to believe that you cannot succeed without everything – social media, graphics, a raving community, blog comments, etc.
But surprisingly, the core of your blog is not social media likes or blog comments. Those things fuel growth and spread the word about your message. But if you didn’t receive blog comments and you weren’t wildly popular across all social media, your blog could still be successful.
The core of your blog is a three-part harmony of consistency, branding, and relationship. This means that success is directly related to those three key parts and the time that you devote to them.
Here is what I know for fact: you can give hours of your time each day to scheduling Facebook posts, following hundreds of people on Instagram, and participating in blog linkups. Those things are not bad, but they crowd out the more important pieces of blogging.
They crowd the time needed to create inspiring content. They crowd the time needed to develop and hone your brand. And they crowd the time needed to build heartfelt relationships with the people who matter most.
I’m not saying to never spend time on social media. We do need to engage with our audience and work to create thriving platforms. But I am saying that it’s time to do fewer things better.It's time to do fewer things better as a #blogger! Click To Tweet
I’ve learned this the hard way. I’ve pursued social media likes at the expense of high-quality content. I’ve chased blog statistics over building a consistent, trustworthy brand. Maybe you have too, and that’s why you decided to read this post.
Well, after many months of blogging the overwhelming way, I finally realized two keys to successful blogging:
- There is no one right way to blog.
- It’s time to focus on the foundation of my blog – the trunk of the tree instead of the branches.
I urge you to grab ahold of these two truths.
First, there is no one right way to blog.
It is all too easy to find ourselves buried in the sand, struggling to catch our breath and claw our way out. It sounds dramatic, and it is. It’s exhausting to strive under pre-set standards that may or may not work for you and your lifestyle.
The easiest way to diagnose this problem is to consider how much time you spend watching other people succeed. Do you monitor some other blogger’s Instagram likes? Are you constantly wondering who so-and-so is writing for and how their Pinterest account is doing?
We get caught in a trap of comparison, believing that what another blogger is doing will also work for us. Sometimes it does. But sometimes – more times – it doesn’t.
Find your own way to blog. You will learn tips and tricks that will help you to be successful. Plus, it’s more fun this way and takes all of the competition out of it. This leaves more room for encouraging others and making friends.Find your own right way to blog! It's much more fun that way. #blogtips #christianblogger Click To Tweet
Second, it’s time to focus on the foundation of your blog.
Those key pieces of your blog – consistency, branding, and relationship – will drive success like nothing else. If you don’t believe me, look back at the bloggers that you love following – the ones you want to copy because you believe everything they create is gold. What are they doing?
I bet they are posting consistently, building a trustworthy brand, and establishing relationships with their readers.
It sounds so simple, but these three keys are time-consuming. You must take care of them first, before social media likes, blog comments, and linkups.
So, here is what I’d like you to do…
First, think about the many habits you’ve adopted simply because an expert told you to do so. Write down as many as you can think of, and then honestly evaluate whether that habit is bringing a worthwhile return to your blog.
Example: I was once told to post 3-4 times a day on Facebook by a well-meaning expert. I did it, and burned myself out doing so. I was constantly stressed about finding enough content to post, as well as sharing the content at the right time. I considered the traffic I was receiving from Facebook – as well the opportunity for interaction with my readers – and decided the stress was NOT worth it.
Then, after you’ve spent plenty of time considering your blogging habits, determine four or five habits that are a worthwhile investment. Simply put, this means that the habit is sustainable, effective, and relatively easy to continue doing.
Example: Pinterest brings a ton of traffic to my blog each month, so taking the time to schedule posts with Tailwind each week is worthwhile. Because Pinterest is a meaningful investment, I now make sure that all of my images are building a trustworthy brand, that I am pinning consistently, and that I am establishing a relationship with the people who come to my blog from Pinterest.
The list that you’ve just spent valuable time creating is pure gold, my friend. Please refer to it often. Please remember that not every habit you’ve put into action is worthwhile.
And finally, please don’t be afraid to stop doing something just because an expert said it’s a good idea.
Do fewer things better while focusing on the three keys – consistency, branding, and relationship.
There is no one right way to blog. Let your soul breathe with that beautiful admission.
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