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Sparks fly when I see beautiful blog themes and custom designs. I get caught up in the colors, fonts, styles, and layouts. I forget that sometimes, most times, a website redesign isn’t at all necessary.
In fact, it may be wasted time.
Don’t get me wrong. I’m like ever other woman blogger out there – the designing and the pretty stuff is one of my favorite parts.
When it came time to redesign my blog, I spent hours and hours developing color palettes and layouts. If I was going to spend the time – and the money – to make my blog beautiful, I wanted it to be a lasting investment.
But here’s the thing:
Redesigning your blog will not capture readers. Content captures readers.
You can have the most beautiful blog anyone has ever seen, but if you don’t have quality content filling your pages, it is wasted time and wasted money.
Maybe you’re feeling blog envy because your blogging buddy just redesigned her website. Maybe you feel stagnant as a writer and you’re having trouble with writer’s block. Or maybe you’re unsure which direction you’d like to take your blog.
The temptation may be to set aside these real blogging issues and delve into a redesign, because let’s get to the pretty stuff, right?
Let’s press pause and consider when it’s the right time for a website redesign.Here are some helpful tips to know when to #redesign your #blog! Click To Tweet
If You Have….
When you have quality content stockpiled on your blog, you may be able to consider spending the time and money to redesign your website. This is a clue that you are ready for the next step – to custom design your blog, pay for a theme, hire someone to help, and more.
If you don’t have content – good, quality, soul-connecting content – then a redesign will not bring readers your way. Only time spent writing meaningful words will bring excited readers.
Just like you should have a reserve of great content, you should also have a somewhat consistent blogging schedule. Sure, there are seasons of life when your blog will be less active than others. However, for the most part, if you’re going to spend money on a theme and a website redesign, you should be blogging regularly – at least once or twice a month, at minimum.
When you’re consistent, your readers will be consistent. This means someone will be there to enjoy your custom theme and hard work spent redesigning. Win-win, my friend.
3. Clear Vision
Do you have a clear vision for your blog – what its purpose is, where you’d like it to go, what you’d like it to become? If not, strongly consider determining the answers to these important questions before you spend time and money redesigning your blog.
A clear vision will bring a clear design. A clear design will bring a clear purpose. This attracts the right kind of reader and subscriber. So, wait until you’re clear on your purpose before jumping in with customizations.
If You Have the 3 Components Mentioned Above, Then You Should…
1. Determine Your Brand
How would you describe your blog in 3 to 5 words? Then, how do those 3 to 5 words translate into a look and feel? What colors do they represent? What feel do they provide? How can you take the message of your blog & turn it into a cohesive, pleasant design for your website?
This is branding, and it’s key. I recommend creating a brand sheet like the sheet shared below to have one single snapshot of your blog’s colors, fonts, feel, and look. This simple sheet will serve you well as you create on-brand graphics, products, freebies, and more.
Add as much or as little detail as you find helpful.
2. Consider Redesigning
So, you have a reserve of great content, a consistent blogging schedule, and a clear vision for your future. You’ve spent time branding your blog’s message. Now it’s time for the fun part of redesigning your website!
This can be overwhelming, so I recommend starting with a simple, beautiful theme with lots of customization options. My personal favorite theme creation company is Angie Makes. They have beautiful themes for outrageously awesome prices. There are customizations galore, and plenty of support articles, tutorials, and excellent customer service.
My own blog was built using an Angie Makes theme, and I’ve worked with several other bloggers to design custom websites with Angie Make’s themes.
Angie Makes themes are only $70. And you get lifetime access. No subscription renewals. No extra charges.
Check out all of her super cute themes here!
Blog envy, frustration, and stagnancy are not reasons to dig through themes and find beautiful color palettes. But when you have content, consistency, and a clear vision?
Well, that means you’re in this blogging thing for the long haul. It means you care deeply about your blogging future. It means you’re sticking it out because your message has deep meaning to you – and for others.
A custom-designed blog is the perfect outlet to share that message. Start digging through those cute themes, my friend.
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